When you think of making an edit, you probably think of matching on actionābut what if I told you there was a better way to cut? Iāve been a pro editor for over 20 years, and today Iād like to invite you into my edit suite so I can show you a new way to think about editing, complete with actual e...
Iāve been a pro editor for over 20 years, and when it comes down to it there areĀ five simple ideas that have made the biggest impact on my editing. Today, Iād like to invite you into my edit suite so I can share them with you in the context of a broadcast commercial I recently completed, so you c...
Continuity. Itās one of the first rules editors are taught to respect. But hereās the thing: if you make it your top editing criteria, you might miss the bigger picture. Iāve been a pro editor for over 20 years and today weāll cover what continuity editing is, why itās not as important as you thi...
Iāve been a pro editor for over 20 years, and today Iād like to invite you into my edit suite so I can show you the what, the why, and the how behind the editing technique of cross-cutting. Watch the video above for the full lesson, and read through to the end of this article where you will find ...
Iāve been a pro editor for over 20 years, with a particular focus on comedic commercials, and Iām going to share three rules for editing comedy that have made a big impact on my career.Ā Read through toĀ the end for a bonus tip, and watch the video above for the full lesson (including sample spots ...
Over 100 million people worldwide tune in to the Super Bowl each year, making it one of the most important events for broadcast commercials. Historically, companies put out their best advertising, and this year I got to participate, as I edited a regional Super Bowl commercial. Today, Iād like to...
I've been a pro editor for over 20 years, and today I'd like to invite you into my edit suite so I can show you every single sound I used to bring the broadcast commercial highlighted in the video above to life. Weāll listen to the background ambiances, dialog, specific sound effects, and music. ...
There are three levels of video editing: levelĀ one focuses on the technical; levelĀ two focuses on criteria like story, rhythm, sound, and action; and levelĀ three focuses on emotion.
Iāve been a pro editor for over 20 years, and today Iād like to invite you into my edit suite so I can explain the...
How many editing techniques can we learn from a Matthew McConaughey commercial?
Iāve been a pro editor for over 20 years, and today Iād like to invite you into my edit suite so we can take a look at a commercial starring Matthew McConaughey that I completed last year.Ā Be sure to watch the above ...
If you want to create more impactful edits, hereās my advice: spend as much time on sound as you do on picture.
Iāve been a pro editor for over 20 years, and today Iām going to sound design a scene from scratch so you can see my exact process (check out the YouTube video above for the full live ...
How many editing techniques can we learn from a single 30-second commercial?
Iāve been a pro editor for over 20 years and today Iād like to invite you into my edit suite so we can take a look at a commercial I recently completed.Ā Check out the YouTube video above for the full lesson.
Over my c...
Story editing is not just for screenwriters; itās one of the most important tools in a pro editor's tool belt.
Iāve been a pro editor for over 20 years, and in this week's YouTubeĀ video IĀ showĀ you how I used story editing on the recently completed short film, Treasure Imagination.Ā Below IĀ outli...