How Pro Video Editors Approach Every Edit (Full Demo) Mar 01, 2025

When you think of making an edit, you probably think of matching on action—but what if I told you there was a better way to cut? I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so I can show you a new way to think about editing, complete with actual e...

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5 Simple Ideas That Changed My Editing Forever Feb 22, 2025

I’ve been a pro editor for over 20 years, and when it comes down to it there areĀ five simple ideas that have made the biggest impact on my editing. Today, I’d like to invite you into my edit suite so I can share them with you in the context of a broadcast commercial I recently completed, so you c...

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Why Pro Video Editors Allow Continuity Mistakes Feb 15, 2025

Continuity. It’s one of the first rules editors are taught to respect. But here’s the thing: if you make it your top editing criteria, you might miss the bigger picture. I’ve been a pro editor for over 20 years and today we’ll cover what continuity editing is, why it’s not as important as you thi...

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Best Editing Exercise For Cross-Cutting (Challenge) Jan 11, 2025

I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so I can show you the what, the why, and the how behind the editing technique of cross-cutting. Watch the video above for the full lesson, and read through to the end of this article where you will find ...

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How A Pro Editor Cuts Comedy (Three Rules) Jan 04, 2025

I’ve been a pro editor for over 20 years, with a particular focus on comedic commercials, and I’m going to share three rules for editing comedy that have made a big impact on my career.Ā Read through toĀ the end for a bonus tip, and watch the video above for the full lesson (including sample spots ...

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How A Pro Video Editor Cut A Super Bowl Commercial Dec 15, 2024

Over 100 million people worldwide tune in to the Super Bowl each year, making it one of the most important events for broadcast commercials. Historically, companies put out their best advertising, and this year I got to participate, as I edited a regional Super Bowl commercial. Today, I’d like to...

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How A Pro Video Editor Sound Designs A Commercial Nov 29, 2024

I've been a pro editor for over 20 years, and today I'd like to invite you into my edit suite so I can show you every single sound I used to bring the broadcast commercial highlighted in the video above to life. We’ll listen to the background ambiances, dialog, specific sound effects, and music. ...

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Pro Video Editor Explains The Three Levels Of Editing Nov 02, 2024

There are three levels of video editing: levelĀ one focuses on the technical; levelĀ two focuses on criteria like story, rhythm, sound, and action; and levelĀ three focuses on emotion.

I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so I can explain the...

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How A Pro Video Editor Cut McConaughey (Breakdown) Oct 26, 2024

How many editing techniques can we learn from a Matthew McConaughey commercial?

I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so we can take a look at a commercial starring Matthew McConaughey that I completed last year.Ā Be sure to watch the above ...

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How A Pro Editor Sound Designs A Scene (Live Demo) Oct 19, 2024

If you want to create more impactful edits, here’s my advice: spend as much time on sound as you do on picture.

I’ve been a pro editor for over 20 years, and today I’m going to sound design a scene from scratch so you can see my exact process (check out the YouTube video above for the full live ...

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How Pro Video Editors Cut Commercials (Breakdown) Oct 05, 2024

How many editing techniques can we learn from a single 30-second commercial?

I’ve been a pro editor for over 20 years and today I’d like to invite you into my edit suite so we can take a look at a commercial I recently completed.Ā  Check out the YouTube video above for the full lesson.

Over my c...

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Pro Video Editor Teaches Story Editing (In-Depth) Sep 28, 2024

Story editing is not just for screenwriters; it’s one of the most important tools in a pro editor's tool belt.

I’ve been a pro editor for over 20 years, and in this week's YouTubeĀ video IĀ showĀ you how I used story editing on the recently completed short film, Treasure Imagination.Ā  Below IĀ outli...

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