I’ve been a pro editor for over 20 years, with a particular focus on comedic commercials, and I’m going to share three rules for editing comedy that have made a big impact on my career. Read through to the end for a bonus tip, and watch the video above for the full lesson (including sample spots ...

Over 100 million people worldwide tune in to the Super Bowl each year, making it one of the most important events for broadcast commercials. Historically, companies put out their best advertising, and this year I got to participate, as I edited a regional Super Bowl commercial. Today, I’d like to...

I've been a pro editor for over 20 years, and today I'd like to invite you into my edit suite so I can show you every single sound I used to bring the broadcast commercial highlighted in the video above to life. We’ll listen to the background ambiances, dialog, specific sound effects, and music. ...

There are three levels of video editing: level one focuses on the technical; level two focuses on criteria like story, rhythm, sound, and action; and level three focuses on emotion.

I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so I can explain the...

How many editing techniques can we learn from a Matthew McConaughey commercial?

I’ve been a pro editor for over 20 years, and today I’d like to invite you into my edit suite so we can take a look at a commercial starring Matthew McConaughey that I completed last year. Be sure to watch the above ...

If you want to create more impactful edits, here’s my advice: spend as much time on sound as you do on picture.

I’ve been a pro editor for over 20 years, and today I’m going to sound design a scene from scratch so you can see my exact process (check out the YouTube video above for the full live ...

How many editing techniques can we learn from a single 30-second commercial?

I’ve been a pro editor for over 20 years and today I’d like to invite you into my edit suite so we can take a look at a commercial I recently completed.  Check out the YouTube video above for the full lesson.

Over my c...

Story editing is not just for screenwriters; it’s one of the most important tools in a pro editor's tool belt.

I’ve been a pro editor for over 20 years, and in this week's YouTube video I show you how I used story editing on the recently completed short film, Treasure Imagination.  Below I outli...

The quickest way to level up as a video editor is to level up as a sound designer.

In this week's YouTube video, I invite you into my edit suite to show you my full process for sound designing a scene.  Read to the end for a sound editing tip I haven't seen anywhere else.

The scenes I use in th...

Today I’d like to invite you into my edit suite as I share an in-depth look at my process for editing a viral commercial that was created with today’s latest technology and effects.

The spot was directed by veteran commercial director Scott Rice and was shot by Emmy-nominated cinematographer Jim...

When I was starting out as an editor I remember wishing I could just watch over a pro editor’s shoulder while they were working on something. 

Well, that’s what we’re going to do today. I’m going to go track by track to show you my process for sound designing a real broadcast commercial that I c...

In this week's video, I share a technique I used when editing Matthew McConaughey that you can apply to your own edits. But unlike other videos on this topic, I will share my thought process on why I used this technique, and you can decide if I made the right choice.

What if I told you that the ...